The History of the Sign: The Post-war Years
With characteristic resilience, Hollywood soon managed a successful transition to the small screen. TV companies flocked westward and snatched up old studios and lots, and by 1950 more sound stages were producing television than movies.
Around this same time, the Hollywood Sign was undergoing a major transition of its own.
In 1949, the Hollywood Chamber of Commerce finally came to the rescue of the ailing Sign, removing the letters that spelled “LAND” and repairing the rest, including the recently toppled “H.”
As the century hit the halfway mark, a leaner, cleaner Sign was reintroduced in its now-iconic form.