Celebrate Hollywood Sign Day by adding to digital time capsule

The Hollywood Sign Trust is celebrating the third anniversary of Hollywood Sign Day on Saturday, Oct. 31.

The observance started on Oct. 31, 2023, when the Los Angeles City Council unanimously adopted a resolution in celebration of the landmark. The Hollywood Sign Trust oversees the sign and remains dedicated to educating future generations about its historical and cultural significance. The trust’s digital Hollywood Sign Time Capsule, marking its second anniversary, invites people to share stories, fan mail and photographs while connecting with a vibrant community and exploring the sign’s history and future.

“We are honored to celebrate this third anniversary with the city of Los Angeles and people around the world who share a personal connection to the Hollywood Sign,” said Hollywood Sign Trust chair Jeff Zarrinnam said. “This has been a historic year for the Sign. We hosted the launch of the North American FIFA World Cup Trophy Tour, and the sign took center stage in America250 coverage as a national symbol. Last month, it was illuminated for the first time in four years to celebrate the launch of Universal Studios Hollywood’s ‘Fast & Furious: Hollywood Drift’ roller coaster. With the Super Bowl and the Olympics ahead, we look forward to making more history and connecting fans more closely with Hollywood and the sign through our time capsule.”

The Hollywood Sign Time Capsule allows people to share stories and connections to the sign, and includes historic and personal photos and artwork, unique contests, celebrity fan mail and information across social media channels. The capsule also includes the Sign-ie Awards, recognizing outstanding appearances by the Hollywood Sign in motion pictures, television programs, reality shows and animated series.

“For over a century, the Hollywood Sign has been a global icon that invites visitors from around the globe to experience the magic of the world’s entertainment capital,” said Adam Burke, president and CEO of Los Angeles Tourism. “That creativity, innovation and storytelling infuses every aspect of a trip to our City of Angels, and we invite guests to go deeper to explore the diverse, vibrant neighborhoods that truly offer something for everyone.”

For information, visit hollywoodsign.org.